To stand out in the ultra-technological world of grills, we created a campaign with Weber that reminds those grill masters with the soul of a chef that the important part of this social activity is not to analyze it with your head, but to feel it and share it with your heart. Through events, workshops, and digital content designed to inspire, educate, and connect, we show them that being Weber means being experts and being high-tech, but it also means being hosts, being parents, being sons and daughters, being heroes, and so much more...