To gain ground in the Brazilian market, which is completely dominated by Portuguese olive oils, we appealed to the quality and global recognition of Spanish products to attract high-end consumers. Our 360 campaign made these connoisseurs unlearn their reflex to choose the competition and discover the superiority of Olive Oils from Spain, yielding impressive results. Most relevant results from the first year of the campaign: 2.095B total impressions 98% more than projected