To increase visibility among young audiences and foodies, we breathed new life into the information and knowledge that characterizes Larousse in the form of social media content focused on eye-catching, modern, and dynamic infographics and videos. The key pieces of this campaign were mini-documentaries that we created by combining real testimonials from the protagonists of our food chain with information from primary sources such as government institutions, universities, and NGOs. Most relevant results of the campaign: 37.9 million total engagement